10 practical tests to improve customer segmentation
Review the quality of your audience segments with this checklist This blog post first appeared in the Arts Marketing Association’s, Journal of Arts Marketing, and we are now sharing it with...
View ArticleUnderstanding customers using Experian Mosaic Segmentation
A briefing on the new Experian UK Mosaic customer profiling I recently attended the re-launch of Experian’s UK 2014 Mosaic Segmentation. I thought it would be useful to share a summary which I hope...
View ArticleCustomer Segmentation – Are your customer footprints merely impressions in...
Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your...
View ArticleData sources for customer analysis and targeting
How well do businesses really know their customers? As consumer expectations for relevant content and offers grow as they experience top retailers such as Amazon, companies need to focus even more on...
View ArticleUsing data and insights to target the home-mover market
How to target your customers at the very moment they want your products Does your data tell you when and why your customers are most in need of your products and services? Can it deliver that insight...
View ArticleThe secret to a stronger customer communication strategy? Customize it by...
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation...
View ArticleGet your data structure in shape for your next step in customer segmentation
A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I...
View ArticleHow to use traffic analytics for more hyper-targeted campaigns
When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every...
View ArticleHow to build a successful account-based marketing (ABM) target list
Practical AMB guidance for putting together your account-based marketing target list to get results, fast Account-based marketing starts with a clear picture of who to target. Sounds simple enough. But...
View ArticleThe segmentation, targeting, positioning (STP) marketing model
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in...
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